Michelle Thurrowgood
Michelle is the founder of Trackline Group and the person behind much of the marketing, social media, content, visibility, brand and lead-generation system inside Full Throttle Earthworks.
Where Trackline came from
That was the original goal when Michelle began building the marketing around Adam Thurrowgood's work at Full Throttle Earthworks in May 2025.
Instead of relying entirely on referrals or waiting for people to discover the business, she documented projects, filmed machines, told the stories behind the work, managed the platforms, created campaigns and built a recognisable position around specialist capability.
The work was done while the business was travelling, quoting, completing projects, buying equipment, managing customers and solving the everyday problems of a growing operation.
What began as social media became a broader marketing function spanning brand, media, advertising, enquiries, follow-up, partnerships, websites, SEO and operational systems. Trackline grew from that practical experience.
Hands-on experience
Michelle has performed the work of a marketing manager, social media manager, content creator, brand manager, PR manager, lead-generation strategist and business operator.
What the work proved
Full Throttle Earthworks grew from zero to approximately 60,000 followers across platforms in approximately 13 months. Individual videos reached hundreds of thousands of views, and the visibility contributed to enquiries, media coverage, opportunities and booked work.
Social media did not create the capability. It made the capability visible, understandable and easier for the right customer to choose.
Michelle now applies that lesson through Trackline to good businesses that are operationally strong but under-recognised online.
Read the Full Throttle case studyIf your business is doing work worth recognising, Trackline can help build the marketing system around it.